The Jewelers Guide to Holiday Marketing on Pinterest
A free complete step-by-step planning guide designed specifically for your brand to be discovered by pinners early in their holiday planning and be top of mind when they decide to buy.
Putting off Pinterest?
Maybe, you don’t really understand how the platform works or muddling through to figure it out sounds exhausting. Not like you have a ton of other items on your plate. amirite?
Consider this,
People come to Pinterest to get inspired - Pinterest is the #1 platform in the US where people come to find inspiration both online and off–driving 10X higher branded searches off platform.
People are planning for more moments this holiday season– big and small - Creatively rethinking holiday celebrations with pandemic-inspired smaller gatherings are turning into new traditions along with the excitement to get back to bigger festivities.
More moments mean more opportunity to inspire pinners - Inspiring pinners helps to influence their purchasing decisions. 1 in 5, holiday shoppers say the content on Pinterest influenced at least half of their holiday purchases in 2021.
Inspiration leads to discovery - 8 in 10, holiday shoppers on Pinterest say it helps them discover new brands and products for the holiday season. That's 60% higher than what they say about other social platforms.
Pinterest shoppers are super shoppers - Pinners are always shopping and spend 2X the amount than users on other platforms with 85% larger baskets at checkout.
But, don’t just pin your products and hope for the best.
Get the clarity and focus you need, combined with a systemized repeatable approach to Pinterest marketing that works.
Get discovered.
Inspire pinners with engaging and valuable content when they’re in the planning stage.
Stay top of mind.
Create a personalized shopping experience with a gift guide for easy gifting planning.
Increase conversions.
Give them an irresistible offer that makes their decision to purchase from you an easy one.
Your Ultimate Guide to Pinterest Holiday Marketing
List of blog post ideas for your awareness stage.
A list of holiday promotions offers ideas for your conversion stage.
The best pin formats to use at every stage of your funnel.
Accountability email sequence to help keep you on track with your planning and execution.
Your complete Pinterest holiday marketing campaign planner
Blog post tracker and checklist.
Awareness, consideration, and conversion pin planner.
Gift Guide checklist.
Welcome sequence checklist.
Month-by-month from September to December, campaign scheduling planner.