Hi, I'm Andrea!
Meet the Voice Behind Red Pin Geek
Hi, I’m Andrea — evergreen content strategist, Pinterest funnel builder, and translator of all things techy and overwhelming for creative small business owners.
I created Red Pin Geek because I know what it feels like to pour your heart into your work… only to feel invisible online. Especially when everyone’s telling you to “just show up,” “use this trending audio,” or “beat the algorithm.”
Here, we do things differently.
My Mission
Red Pin Geek exists to help jewelry designers and creative product-based businesses stop relying on short-lived social growth or ads, and instead build long-lasting visibility systems that:
Drive consistent qualified traffic from Pinterest & Google
Convert more of that traffic into email subscribers, leads, and buyers
Make your site easier to find, easier to love, and easier to say “yes” to
My job isn’t to throw another “growth hack” at you. It’s to help you understand how people (and machines) find, trust, and buy from you, so you can grow sustainably, not chaotically.
As a Pinterest manager, I noticed that clients were receiving referral traffic from Pinterest. But still no sales, so I made it my mission to understand why, analyzing organic, evergreen conversion strategies where they matter most: your website. Pinterest isn’t the problem; it just needs backup. Now I can help you build what comes after the click and get you visibility on the global stage of the internet not just Pinterest.
Still Team Pinterest. Now with bonus conversions and main stage discovery.
I specialize in combining human-friendly strategy with bot-optimized content (LLMs, Google, schema, the whole alphabet soup). Whether you're reworking your blog structure, creating a quiz funnel, or reviving a dusty Pinterest account, I help you connect the dots from inspiration to conversion.
| What I Bring | How It Helps You |
|---|---|
| Pinterest Marketing for Creatives | I’ve spent years turning Pinterest into more than a mood board — it’s a visual search engine and top-of-funnel machine. I go beyond “pretty pins” to build intent-driven Pinterest funnels that pull in high-quality traffic, month after month for years to come. |
| SEO & LLM Optimization | I help you create content that’s discoverable by both humans and large language models like ChatGPT. That means better rankings, richer snippets, and future-proof visibility across search — organic and AI. |
| Customer Journey Mapping | Because people don’t convert on the first click. I help you design a site experience and funnel structure that aligns with how your audience shops, thinks, and decides, especially for high-consideration purchases like fine jewelry. |
| Evergreen Funnels & Content Ecosystems | My approach weaves together content, structure, and intent. Think: quizzes, topical blog clusters, Pinterest board optimization, and custom email sequences, and interactive tools that quietly guide your audience from discovery to devotion. |
| Creative-Tech Translation | From LLM readability to structured data and AI-optimized formatting, I turn intimidating jargon into action steps that actually make sense , even if you think SEO is a four-letter word. |
The Two Ways You Can Work With Me
1. For DIY Creators & Solo Artists
You’re doing this on your own and don’t have a big budget to hire help. But you still want to do things right, build authority, and grow. Maybe you’ve never explored SEO, and you want to ensure your site can stay visible in the era of search.
You’ll love:
• Free resources, templates + tools
• Substack walkthroughs + paid tools
• The Jewelry Website Fix-It GPT
• Actionable, non-jargon guides that tell you what matters
2. For Established Jewelry Brands Who Want to Grow
You’ve already built something good, and you want to scale, but you’re hitting friction. Your traffic isn’t converting. You’re not sure what’s working anymore. You don’t need to explore more tactics. You need clarity and a done-for-you strategy that moves the needle.
This is where I bring in:
• Post-Click Growth Architecture™
• Evergreen visibility systems
• Full-funnel audits + SEO/AIO visibility maps
• Done-for-you or hybrid consulting
Featured Resources
The Ultimate Jewelry Website Starter Guide
Jewelry E-E-A-T Audit Checklist
Product Page Rewrite Template
Internal Link Mapping Workbook