Website Tools For Premium Substack Subscribers
The Search Persona Prompt Card + Discovery Spreadsheet was designed specifically for artists, makers, and small business owners who need real insight, not corporate templates.
Keyword Priority Pool Assistant is a human-centered guide that helps you build a library of the real words your customers use when they’re trying to find what you sell
Topic-First Funnel Builder Assistant is your strategic partner for turning your website into a connected ecosystem that ranks, converts, and supports your funnel.
From Pillar Page to Products is your behind-the-scenes pass to the exact workflow I use to launch a new jewelry collection in a way that’s SEO-friendly, AI-readable, and built for product discovery.
Optimized Product Page Template Assistant is your conversion-minded strategist for turning any product page into a structured, story-rich “micro-article” that both humans and AI can understand.
AI Commerce Shield is your Red Pin Geek-style bodyguard for the agentic shopping era with bad actors, like Amazon, and helps you optimize for the good agents that are an asset for your brand’s product visibility.
AI Store Test Kit gives you 5 copy-and-paste ChatGPT prompts that reveal exactly how AI evaluates your store, and why it's recommending your competitors instead of you.
Agentic Commerce Triage Framework tells you what to do now, what can wait 12 months, and what to ignore entirely, with prioritized action plans matched to your store size and data readiness.
12-Point AI Visibility Self-Audit is the exact checklist I run on client stores, 12 scored checks across schema accuracy, policy clarity, and content depth, so you know exactly where AI is guessing instead of reading.
Product Page Audit Scorecard scores your product page across 10 AI citation benchmarks sourced from AirOps research on 353,799 pages, so you know exactly which elements are helping, and which are invisible to AI.
Convergence Scorecard scores your jewelry site against the three frameworks that converged in one week - AirOps, Zyppy, and Manic. Get your biggest AI visibility gap in 10 minutes, ranked by impact.
Buyer Intelligence Brief. Find out which AI platforms your specific buyers are using, what queries they're running, and whether they can find you. Personalized to your city, price range, specialty, and platform.
Citation Clock Scorecard diagnoses any page on the five signals AI engines need to read and cite it, and returns the single highest-leverage fix to run next, in five minutes. Foundation-layer companion to the Product Page Audit Scorecard.
SEO-AI Overlap Diagnostic Score your jewelry site on the 12 architectural elements that move both Google ranking and AI citation needles. Get a prioritized 'fix this first' gap list.
Migration Decision Checklist 10 questions to know if migrating to Shopify will actually fix your AI visibility (or if you're reaching for the visible fix).
Content-to-Buyer Tier Audit Worksheet: Score your store's content against the three jewelry buyer tiers and find out which one your site is actually speaking to.
Consultant Evaluation Scorecard: Score any AI visibility consultant against an 11-question framework before you engage.
The AI X-Ray: The interactive diagnostic that scans your product copy and shows you exactly what an AI agent can extract. Most pages score under 20% on the first scan.
The Brand Description Gap: See what AI actually says about your brand across the three AI tools shoppers use. Surfaces which layer of the Foundation Gap is open on your store.
The Vibe Translator: Keep your voice. Add the facts a machine needs to recommend you. Paste a product description, add a few details, and get the AI-readable version with your words kept exactly as written.
Fast-track your progress with my Capsule Collection of Jewelers Guides.
Affordable guides for every step of your Pinterest marketing journey.
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Get in front of your people.
Everything you need to build a targeted list of keywords specific to your brand so new people can discover your jewelry on Pinterest.
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Get your content to rank.
Get Your Pins Seen By More People Than Your Competitors Using These Simple Ranking Strategies to super-charge your SEO.
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Get traffic.
Your complete resource to creating high converting pins with done for you templates, product seller specific strategies, and more.
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Convert it.
Effortlessly craft compelling lead magnets that resonate deeply with your audience, ensuring higher engagement and conversion rates.
Pinterest coaching call bundle.
Fast track your Pinterest marketing. This focused 4-week kickstarter will leave you with the
skills and knowledge to leverage Pinterest’s powerful search and discovery capabilities with confidence.
Think Better. Pin Smarter. Grow with Purpose.
The Pinterest Clarity Suite is a set of AI-powered tools that helps creative business owners (like you!) uncover limiting beliefs, align strategy with business goals, and turn Pinterest into a sustainable growth engine, without the burnout.
