Website Tools For Premium Substack Subscribers

Search Persona discovery spreadsheet displayed on a laptop

The Search Persona Prompt Card + Discovery Spreadsheet was designed specifically for artists, makers, and small business owners who need real insight, not corporate templates.

Keyword Priority Pool Assistant on an iPad and iPhone mockup

Keyword Priority Pool Assistant is a human-centered guide that helps you build a library of the real words your customers use when they’re trying to find what you sell

Topic-First Funnel Builder Assistant on iPad and iPhone mockups

Topic-First Funnel Builder Assistant is your strategic partner for turning your website into a connected ecosystem that ranks, converts, and supports your funnel.

Canva Website Template & Video Walkthroughs displayed on a laptop

From Pillar Page to Products is your behind-the-scenes pass to the exact workflow I use to launch a new jewelry collection in a way that’s SEO-friendly, AI-readable, and built for product discovery.

Optimized Product Page Template Assistant on a iPad and iPhone mockup

Optimized Product Page Template Assistant is your conversion-minded strategist for turning any product page into a structured, story-rich “micro-article” that both humans and AI can understand.

AI Commerce Shield for Jewelry Designers CustomGPT on a iPad and iPhone mockup

AI Commerce Shield is your Red Pin Geek-style bodyguard for the agentic shopping era with bad actors, like Amazon, and helps you optimize for the good agents that are an asset for your brand’s product visibility.

Angled laptop mockup displaying the Red Pin Geek website homepage on a light gray background.

AI Store Test Kit gives you 5 copy-and-paste ChatGPT prompts that reveal exactly how AI evaluates your store, and why it's recommending your competitors instead of you.

ngled laptop mockup displaying the Red Pin Geek Agentic Commerce Triage Framework page on a light gray background.

Agentic Commerce Triage Framework tells you what to do now, what can wait 12 months, and what to ignore entirely, with prioritized action plans matched to your store size and data readiness.

Angled laptop mockup displaying the Red Pin Geek AI Visibility Self-Audit page on a light gray background.

12-Point AI Visibility Self-Audit is the exact checklist I run on client stores, 12 scored checks across schema accuracy, policy clarity, and content depth, so you know exactly where AI is guessing instead of reading.

Angled view of a silver laptop mockup showing a product page audit scorecard website on screen against a light gray background.

Product Page Audit Scorecard scores your product page across 10 AI citation benchmarks sourced from AirOps research on 353,799 pages, so you know exactly which elements are helping, and which are invisible to AI.

Angled silver laptop mockup with black keyboard displaying the Convergence Scorecard tool on screen against a light gray background.

Convergence Scorecard scores your jewelry site against the three frameworks that converged in one week - AirOps, Zyppy, and Manic. Get your biggest AI visibility gap in 10 minutes, ranked by impact.

Fast-track your progress with my Capsule Collection of Jewelers Guides.

Affordable guides for every step of your Pinterest marketing journey.

  • A smartphone screen displays a guide titled "The Jewelers Guide to Finding Your Keywords on Pinterest." Behind the phone are multiple printed documents related to Pinterest keyword research and SEO, including guides, worksheets, and pricing sheets, with jewelry items like rings and tools on a wooden surface.

    Get in front of your people.

    Everything you need to build a targeted list of keywords specific to your brand so new people can discover your jewelry on Pinterest.

  • Cover of a digital guide titled "The Jewelers Guide to Optimizing SEO" with a picture of a ring with a large gemstone on a rough surface, and two sheets of printed SEO strategy and content planning documents behind the phone.

    Get your content to rank.

    Get Your Pins Seen By More People Than Your Competitors Using These Simple Ranking Strategies to super-charge your SEO.

  • Collection of Pinterest pin templates and guides displayed around a smartphone showing a guide on creating high converting Pinterest pins.

    Get traffic.

    Your complete resource to creating high converting pins with done for you templates, product seller specific strategies, and more.

  • Digital tools and printed materials for creating lead magnets, including a computer monitor, smartphone, tablet, and printed documents, with text descriptions highlighting automation, setup, and customized results.

    Convert it.

    Effortlessly craft compelling lead magnets that resonate deeply with your audience, ensuring higher engagement and conversion rates.

Pinterest coaching call bundle.

Fast track your Pinterest marketing. This focused 4-week kickstarter will leave you with the

skills and knowledge to leverage Pinterest’s powerful search and discovery capabilities with confidence.

Think Better. Pin Smarter. Grow with Purpose.

Digital devices displaying a pink-themed online growth workshop, with printed workbooks titled 'The Logic Checker' and 'The Bias Detector' for critical thinking exercises.

The Pinterest Clarity Suite is a set of AI-powered tools that helps creative business owners (like you!) uncover limiting beliefs, align strategy with business goals, and turn Pinterest into a sustainable growth engine, without the burnout.

successful Pinterest student testimonial
Happy Pinterest student testimonial
Happy Pinterest management client testimonial

Need to dust off the digital dust bunnies and level up your marketing game?

Book a call for a strategy session, marketing audit, or whatever will help you take action to gain visibility for your small business.