Keyword Priority Pool Assistant on an iPad and iPhone mockups

Keyword Priority Pool Assistant

Why This Tool Matters for Small Business Owners Like You

Most keyword tools weren’t built for creatives like you. They’re confusing, number-heavy, and obsessed with search volume, so you end up with a list you don’t know will work, don’t use, and definitely don’t feel inspired by. That’s a problem, especially now that search is getting more conversational and AI-driven, where how people ask matters as much as what they’re searching for.

This tool gives you empathetic clarity into your customers' minds.

build a library of the real words your customers use

build a library of the real words your customers use

woman using the Keyword Priority Pool Assistant on a laptop

Keyword Universe Assistant is a human-centered guide that helps you build a library of the real words your customers use when they’re trying to find what you sell, pulled straight from DMs, emails, reviews, FAQs, and everyday conversations.

Instead of chasing rankings, you’ll translate real customer language into searchable phrases you can actually build content from, without competing for keywords or SEO panic.

It Helps You Get Found by the Right People 

This tool helps you:

  • Identify the exact phrases and questions your customers already use

  • Understand what they really mean when they ask (intent + motivation)

  • Match each phrase to the best content format (product page, blog, guide, Pinterest, etc.)

  • Prioritize what to create with a scoring system, so you’re never asking, “Is this worth my time?” That way, you create content intentionally to meet:

    • Alignment with what you sell

    • Real customer interest

    • Where someone is in their decision process

    • Your current goals

Because AI search tools prioritize context, intent, and usefulness, this approach makes your content easier to surface in search results and more compelling to real humans once they land on your site.

It’s Your Keyword + Content Thought Partner

Whether you’re naming collections, rewriting product descriptions, planning blog posts, or creating Pinterest content, Premium subscribers get:

  • A Guided Keyword Priority Pool Builder (done with you, not to you)

  • Customer-first language extraction from the words you already receive

  • Organized Keyword Universe tables (topic, phrase, intent, best format, weighted priority)

  • Instant content ideas generated from your keyword universe

  • Export-ready outputs (Notion-style table, CSV, printable PDF)

In short: it turns messy “keyword research” into a clear, confidence-building map of what to say, where to say it, and why it works, based on real customer language.

No more keyword lists you abandon.
No more content that feels like a guess.
Just visibility that feels natural—and customers who finally find you.

Become a Premium Subscriber

Frequently Asked Questions

  • It’s a guided tool that helps you collect and organize the real phrases your customers use, from DMs, emails, reviews, FAQs, and conversations, into a clear, searchable “Keyword Universe” you can build content from (without SEO jargon or overwhelm).

  • Nope. This was designed for non-SEO brains. You don’t need paid tools, spreadsheets expertise, or a marketing team. The assistant walks you step-by-step in plain language and helps you make decisions without guessing.

  • Traditional keyword research often prioritizes volume over relevance. This tool prioritizes customer language and intent first, what people are actually trying to solve, buy, or understand, so your content matches real searches and AI-driven discovery (without chasing trends).

  • You’ll leave with a usable Keyword Universe that includes:

    • The exact customer phrases you should target

    • What people really mean when they search them (intent)

    • The best content format to create (product page, blog, guide, Pinterest, etc.)

    • A weighted priority score so you know what to work on first
      Plus export-ready outputs (table/CSV/PDF) depending on how you like to work.

  • It’s best for artists, makers, and product-based small businesses who want to be found by the right people, especially if you’re rewriting product pages, planning blog content, building a Pinterest strategy, or feeling stuck on what to say next. Use it anytime you want clarity, direction, and momentum without the marketing spiral.

  • Yes, a new premium Substack subscriber automatically gets access to the entire archive of past premium content. All posts published as "paid subscribers only" or with a paywall will be fully available to them upon subscribing.