Red Pin Geek — For Jewelry Designers
Your website is beautiful.
But can Google — or ChatGPT — find it?
The SEO + AI Visibility Blueprint shows you exactly what's stopping buyers from finding your work — in search and in AI-generated answers.
See What's Included"In today's landscape, not having a website that clearly explains what you do, why you do it, and how you do it is, quite frankly, a liability."— Heather, founder of Bohemi | Alternative Engagement Rings, Boulder CO
The Problem
You know your website isn't doing your work justice.
You just don't know why.
- You've put real time and money into your site — but organic traffic stays flat
- Buyers find you through referrals, markets, or Instagram — not search
- AI tools like ChatGPT and Perplexity recommend other jewelers, not you
- You've tried SEO tactics before, but nothing moved the needle
- You don't know if the problem is your content, your structure, your schema — or all three
- You have a developer ready to act — but no clear roadmap for what to build
Proof It Works
Bohemi asked ChatGPT where to find custom jewelry in Denver.
ChatGPT said Bohemi.
Bohemi is a fine jewelry studio in Boulder, CO specializing in alternative engagement rings. When we started, their website buried their highest-revenue offer — custom engagement rings — beneath a general jewelry catalog. Organic search barely registered. AI search didn't register at all.
We rebuilt the architecture around their buyers. Six months later, the results compounded.
"I needed to find someone to make a custom ring from an heirloom stone, so I asked ChatGPT: 'Where's the best place to get custom jewelry in the Denver area?' ChatGPT said Bohemi was the place to go, so here we are."
— Bohemi client, out-of-state inquiryThe blueprint that guided Bohemi's transformation is now available as a standalone deliverable — so you know exactly what to fix before you build.
Why This Is Different
I ran this blueprint on my own jewelry brand first.
Here's what I found.
I'm not an outside consultant telling you what jewelry designers should fix. I'm a jewelry designer who created handmade gemstone pieces from a Denver studio — and I built this blueprint because I needed it myself.
I ran the full SEO + AI Visibility Blueprint on Andrea Li Designs and documented every gap: pages that weren't indexing correctly, collections that used product-first language instead of buyer-first language, schema that was missing entirely, and AI crawlers that were accidentally blocked.
The same gaps I found on my own site are the ones I find on almost every jewelry designer's site I audit. They're systematic — and they're fixable.
Download both reports above and see exactly what a completed blueprint looks like — on a real jewelry brand, with real findings. The Tier 1 gives you the score card. The Tier 2 shows you the full roadmap your developer would receive.
Free Download
See Both Reports — Before You Buy
Download the actual Tier 1 Snapshot and Tier 2 Full Blueprint from Andrea Li Designs — a working gemstone jewelry brand based in Denver. Real findings, real gaps, real recommendations. No fluff, nothing redacted.
Both reports arrive immediately. No sequences, no spam — just the PDFs.
The Blueprint
Choose your level of clarity.
A one-page scored report of your site's SEO and AI visibility gaps — scored across 5 categories, with your top critical findings and next steps. Ideal if you're not sure yet whether a full blueprint makes sense, or if you want a fast read on where you stand.
- Full site crawl and page inventory
- 5-category scored report card (Technical, Schema, Identity Layer, AI Signals, Content Architecture)
- Top 3 critical gaps with severity ratings
- Delivered as branded PDF — ready to share with your team or developer
- Logged to your personal audit record
The complete roadmap your developer needs to rebuild your site's visibility from the ground up. Every gap identified, every fix specified, every content opportunity mapped — with buyer vocabulary pulled directly from your intake form.
- Everything in Tier 1
- Full Content Architecture analysis — Identity Layer, Product Layer, Sunset Structures
- Complete AI Visibility Signals report (6 signal checks)
- Content Starter Kit — 3–5 specific content pieces to create, with working titles and buyer vocabulary
- 90-Day Priority Action List — ordered Critical → High → Medium
- Developer-ready findings your team can act on immediately
- Delivered as branded PDF within 5 business days
For the studio owner ready to move fast. Your full Blueprint plus a 60-minute working session where we walk through every finding together, prioritize your implementation sequence, and give your developer a clear brief before they touch a single file.
- Everything in Tier 2
- 60-minute strategy call with Andréa
- Implementation sequencing tailored to your team and timeline
- Developer brief prepared and reviewed on the call
- Recording provided for your team's reference
Is This For You?
Built for independent jewelry designers
who are ready to fix what's broken.
This is for you if…
- You sell handmade or custom jewelry online
- You have a developer or small team who can implement
- You're serious about organic and AI visibility long-term
- You want a roadmap — not more vague SEO advice
- You're ready to invest in your site as a sales asset
This isn't for you if…
- You're looking for a quick-fix or guaranteed rankings
- You're not planning to implement changes in the next 90 days
- You don't have anyone to execute the technical recommendations
In Heather's Words
"How was I operating without this?"
What felt most frustrating before?
"Marketing, SEO, and online visibility felt overwhelming and constantly shifting. I couldn't wrap my head around how people actually find you online, what strategies matter, or what truly works. With LLMs and AI increasingly shaping search, things felt even more confusing."
Was there a turning point?
"As soon as we started building out the Stone Catalog and Trust pages, I suddenly realized how woefully lacking my website had been before. I thought, 'How was I operating without this?' Those additions made it feel professional, trustworthy, and aligned with how we actually work with clients."
What changed day-to-day?
"In the month since the new website launched, we've seen a noticeable increase in inquiries from out of state and even overseas. That change feels directly tied to the strength of our online presence."
What would you say to someone on the fence?
"Imagine you're out in the open sea, floundering. You don't know which direction to go, what kind of vessel you need, or even where land is. Then a strong — but steady — wave comes along and carries you to shore. That wave is Andréa."
Ready to Start
Stop wondering what's wrong.
Find out.
The blueprint takes under 48 hours to deliver. The clarity lasts years.