Donโt Just Get Clicked. Get Cited. Get chosen.
Google doesnโt rank products; it ranks understanding. Learn how to build a "Ranking Engine" that lets your products hitch a ride to the top. Finally, learn to leverage your biggest asset for conversionsโฆyour website.
Search is evolving, and soon the way people shop will change as a result. The way your brand shows up online will impact how your audience finds you.
SEO is moving away from the old performance model: Rank โ Click โ Traffic โ Leads โ Sales and turning into a branding channel: Be Seen โ Be Mentioned โ Be Considered โ Be Chosen.
Thereโs no better time than now to dip your toes into SEO. The game is changing, and brands resistant to change will be invisible in the new era of agentic search.
Craft a Site That Converts Curiosity into Confidence
Running a creative business already asks you to be the designer, photographer, customer service rep, bookkeeper, and fulfillment team.
Your website shouldnโt feel like another fullโtime job.
If youโve ever thought:
โI donโt even know what strategies actually work.โ
โEverything marketingโrelated feels overwhelming.โ
โBecoming an expert in SEO on top of everything else isnโt realistic.โ
Youโre not behind. Youโre normal.
This is about turning your website into a confidence-building machine by clearly explaining your work, automatically building trust, and guiding buyers without constant effort.
The Visibility Framework: What Actually Works in 2026
Search is changing. AI is rewriting how people find and evaluate your business. "Old SEO" (keyword stuffing) is being replaced by "AI Intent". This makes your "Visibility Framework" a necessary modern tool for future-proofing your business, not just another marketing strategy.
Hereโs how traditional SEO has evolved, and what now matters more than ever:
Specificity
Real outcomes, real steps, real value, not fluffy buzzwords or โvibes.โ Think client success stories, testimonials, your process, and what makes your brand unique.
Clarity
Who you help. What you offer. Why it matters. Said in plain, human language that buyers and large language models like ChatGPT can actually understand.
Consistency
The same message across your site, Pinterest, and anywhere else your brand is mentioned. So AI tools know exactly who you are, and customers feel like theyโve landed in the right place.
This is your visibility framework, the foundation of a website that earns attention, trust, and action.
Real Talk
Without this framework, AI tools like ChatGPT or Search Generative Experience (SGE) might misrepresent your brand or, worse, ignore it entirely because your 'data signals' are too fuzzy.
One of the most frustrating parts of running a small business is not knowing where to focus your energy.
You post. You tweak. You try things.
But without clarity, everything feels scattered and โbolted onโ instead of serving a cohesive narrative that builds authority.
Most jewelry websites arenโt failing because no one can find them. Theyโre failing because when someone does arrive, the site doesnโt clearly answer:
What am I looking at?
Why should I trust this?
Is this right for me?
What should I do next?
When your website answers those questions clearly, everything changes:
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Marketing feels lighter because you spend time where it matters
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Completing small tasks and your visibility starts compounding
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You stop guessing and start building momentum
I Help Jewelry Brands Get Discovered and Finally Feel in Control
SEO, AI, Pinterest, Googleโฆ it can all feel like a moving target youโre supposed to magically understand.
Most small business owners donโt avoid marketing because they donโt care. They avoid it because it feels opaque, technical, and impossible to measure.
My work is about removing that fog.
Imagine a website that does most of the heavy lifting for you to support your conversations with clients because they have already spent time on your site before reaching out, exploring financing options, exploring your metal scrap credit program, or taking your quiz.
With a site that clearly communicates what you do, who youโre for, and how to work with you, you make it much easier for your audience to find you, trust you, and move closer to conversion by being informed and confident.
I help you:
Stop guessing about how your customers find you. Iโll show you exactly what factors matter so you can double down on whatโs actually working.
Build content that search engines and AI tools can understand, but more importantly, content that directly speaks to what your customers are trying to solve or achieve.
Create a website that does the selling for you, even when youโre offline and in your studio
Not by doing everything. But by doing the right things to get results. And by building a website and content ecosystem thatโs worth being discovered.
Does Your Website Earn Clicks While You Sleep?
A great website isnโt just pretty; it should be a central brand hub that builds authority, earns trust, and can act as a salesperson on your behalf while youโre off wearing the many hats needed to run your business. Is your website ready for search and AI visibility in the new era of how people discover your products?
Real Results from Real Websites Like Yours
Bohemi
Fine Jewelry Store in Boulder, Colorado
Transforming a Local Jewelry Brand Into an AI-Search-Ready Engagement Ring Destination
โThe most frustrating part of my website and online presence was simply not knowing where to focus my energy. I didnโt want to throw money at marketing without a clear ROI, and I couldnโt wrap my head around how people actually find you online or what strategies truly work.โ
Andrea Li Designs
Gemstone Jewelry Designer
How I Ranked #1 on Google, Bing, and DuckDuckGo (Without Ads)
That uncertainty is exhausting.
What changed wasnโt โdoing more marketing.โ What changed was knowing what mattered and building a site that supported those priorities.
Thatโs what my client results show:
โ๏ธ More focused effort
โ๏ธ Better-quality traffic
โ๏ธ Stronger authority
โ๏ธ Revenue growth that actually makes sense
If Youโre an Established Jewelry Brand.
Who you are: You already have a brand and are likely getting traffic, but your growth feels inconsistent. Instead, you rely on posting to Instagram.
The Problem: Your traffic isn't converting, and you are tired of guessing which strategies are worth a high-level investment.
What you need: A strategic partner to remove the "fog" of technical marketing and build a system that produces measurable results.
The Solution: I step in to audit what happens after the click and align your SEO, AI visibility, and buyer behavior into one cohesive system.
The Outcome: This path is about clarity at scale. We build a content ecosystem where visibility compounds across search engines and AI tools.
This path is about clarity at scale, with visibility that compounds.
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Iโm Andrea, the strategist behind Red Pin Geek, a guide for jewelry designers who want their websites to get found and get chosen, not just look beautiful. I help creative makers transform their online presence so it works for them, not against them. My work blends SEO, AI visibility (like how ChatGPT and Google now decide what answers to show), buyer psychology, and smart content architecture, the parts of digital presence that actually move the needle for small business growth.
Just like with Bohemi, where we shifted a boutique site into a recognized engagement ring authority online, I focus on clarity, structure, and strategy, not overwhelming tactics or opaque โSEO magic.โ
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My approach starts with clarity first: what your business really sells, who you sell it to, and how buyers search for it in todayโs AIโinfluenced world. For example, with Bohemi we reโimagined their entire site to be engagement ringโcentric, built topicโfirst content layers, added educational guides, improved internal linking, and structured pages so search engines and AI systems could understand and recommend their content, all while preserving the brandโs storytelling and aesthetic.
I combine:
Strategic audits and buyer mindset mapping
Topicโfirst content ecosystems tailored to real search behavior
AIโready SEO structures (including schema and internal links)
Visual UX that walks buyers from curiosity to confidence
This keeps your site from just existing online to performing online.
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GrowthโFocused Brands
Youโre already getting traffic, but not the outcomes you want. If visits arenโt turning into higher sales, or your website focus is off, youโre ready for a strategic partner. Someone who can audit whatโs happening before and after the click, build out a cohesive content and discovery architecture, and help your business become a true category authority, just like Bohemi did.
โWorking with her was absolutely worth itโnot just for the end result, but for the clarity, confidence, and direction she brings to the entire process. We now have a website that clearly positions our business, supports higher-quality inquiries, and gives us a foundation we can build on for years to come.โ
โ Heather Ng | Owner of Bohemi
Pinterest Still Matters, Just Not by Itself
Pinterest works best when itโs not carrying the entire weight of your business.
Itโs a discovery tool.
A visual search engine.
A powerful amplifier.
But without a website that clearly explains your work and builds trust, Pinterest traffic either bounces or fails to convert.
When your site is structured well:
Pinterest performs better
SEO performs better
AI visibility improves automatically
Everything starts reinforcing everything else in a well-structured content ecosystem. Thatโs the system I help you build.
Access Now: Updated Pinterest Strategies 2026
Fixing What Happens After the Click & Building for Discovery Changes Everything.
Marketing stops feeling overwhelming and starts feeling intentional.
You need a clear path forward to:
Turn overwhelm into focus with a website that works while you make
Stop guessing and start growing
Help your jewelry brand go from invisible to unmissable
Thatโs the transformation I help create.
๐ Start with The Ultimate Jewelry Website Starter Guide
๐ Or contact me to work together when youโre ready
Andrea here!
I geek out on organic marketing. It drives more qualified traffic over time, connects deeper with your ideal audience, creates more personalized experiences for better conversions, and the content you create becomes permanent sources of authority.
Stop working so hard on your marketing and get your marketing to work hard for you. Your time is precious. Spend it on building a legacy for your brand.