Your Jewelry Deserves to Be Found
The way people find jewelry is changing, and it is happening faster than most designers realize.
It used to work like this: someone searched Google, clicked on a result, and landed on your website. That click was everything. But today, Google increasingly answers questions directly on the page without sending a click at all. And tools like ChatGPT are going a step further: when someone asks "where can I find a custom jeweler near me?" the AI picks a store and recommends it by name. No click. No browse. Just a recommendation. If your store is not part of that answer, the buyer never sees you.
This is not a future problem. It is happening now. And it affects every independent jewelry designer, whether you are on Squarespace, Shopify, or any other platform.
The reason most jewelry stores get skipped is not that the work is not good enough. It is that the website is not set up in a way these systems can understand. Your product descriptions might be beautiful to a human reader, but if AI cannot figure out what you sell, who it is for, and how it compares to alternatives, it will recommend someone else.
The buyers most likely to use AI to research jewelry are the same buyers you most want walking through your door. Households earning $100K or more use AI tools at a rate of 74%, compared to 53% for households under $50K. These are the buyers with the budget for fine and custom work, and they are increasingly starting their search with ChatGPT, not Google. The fact that you may not personally use AI this way is not evidence your customers do not. They are not you. They are 30 to 45 year old professionals who live on these tools, and they are deciding which jeweler to consider before they ever pick up the phone or walk into a store.
Sources: Menlo Ventures 2025 AI consumer survey; Epoch AI/Ipsos 2026 household adoption study.
And if AI is already mentioning your brand, the next question matters just as much: is it describing your work accurately? Is it recommending you every time, or only when the question is worded a certain way? A buyer who shows up because ChatGPT sent them, but whose expectations were shaped by an inaccurate description of your work, is not a sale. That is a customer service problem.
Who I Am and Why This Is Different
I am Andrea Li. I have been designing and selling handcrafted gemstone jewelry for 18 years. Every strategy I offer you, I tested on my own store first. I am not handing you a generic marketing playbook. I am showing you what actually works for independent jewelry designers, whether you sell one-of-a-kind pieces, made-to-order work, or small production runs, because I run the same kind of business you do.
18 years in the jewelry industry.
I design and sell handcrafted gemstone jewelry at andreali.com. I understand how independent jewelry businesses work: the seasonal rhythms, the price sensitivity, the way customers buy fine and handcrafted jewelry, and the specific challenges of selling one-of-a-kind, made-to-order, or small production pieces. When I talk about your business, I am not guessing.
Everything is battle-tested first.
Every strategy, tool, and framework I offer clients, I built and tested on my own store before it ever reached yours. When I tell you something works, it is because I watched it work.
Real results, documented publicly.
My own store scored 6.5/10 from ChatGPT for AI visibility. That score became the catalyst for the entire methodology I now teach. Read the case study →
Featured on Marie Haynes' "Real People Using AI" podcast and listed in her Search Bar community directory.
Bohemi is a fine jewelry studio specializing in alternative engagement rings. We rebuilt their entire site around their buyers. Six months later:
"I needed to find someone to make a custom ring from an heirloom stone, so I asked ChatGPT. ChatGPT said Bohemi was the place to go."
Bohemi client, out-of-state inquiryIf You Have Never Done This Before, Start Here
Sarah Pauli is a handcrafted gemstone jewelry designer based in Sedona, Arizona. Beautiful work, stunning photography, a clear brand voice. But her product pages were invisible to AI. When we ran our readiness audit, her pages scored 3 out of 16. AI could not parse what metal, what stone, what dimensions, or what care instructions applied to any of her pieces. All of her expertise and quality were completely hidden from the systems that shoppers are using to decide which jeweler to consider.
In her words: "I have been looking for help with this process, but was not sure where to turn." She knew her pages needed work. She could feel the gap between the quality of her pieces and how they showed up online. She just needed someone who could show her what "AI-ready" actually looks like for her business, and then do it for her.
We optimized 10 of her product pages. Every one went from a score of 3 out of 16 to a perfect 16 out of 16, with zero validation errors. Her response after seeing the first updated page:
"I just looked at one of the updated products! Wow! It reads so well! And it feels like a very confident voice. Thank you so much."
Sarah Pauli, handcrafted gemstone jewelry designer, Sedona AZShe immediately asked about optimizing the rest of her catalog, setting up Google Search Console, and broader strategy. That is what happens when you see the difference on one page. The rest of your catalog becomes impossible to ignore.
If that sounds familiar, start with one page. Pick the product that matters most to your business. I will rebuild it so AI can actually read it, recommend it, and describe it accurately. You will see the difference side by side. Then you can decide if you want to do more.
Single Product Page
One product page, fully rebuilt with four layers: a description that sounds like you and gives AI enough to work with, a comparison table so shoppers can evaluate at a glance, an FAQ section that answers real buyer questions, and behind-the-scenes code that tells search engines and AI exactly what your product is. You fill out a short intake form (5 minutes), I build the page (24-48 hours), and you get ready-to-paste files with exact instructions for your platform. Includes 1 round of revision.
This is usually where the "I want to do all of them" feeling starts.
Get Started — $97Not sure $97 is the right entry point? See all options below, or try the 3-question quiz to find the right starting point for where you are.
Two Ways I Can Help
Most designers land in one of two places. Either your product pages need to work harder, or you need to understand what is going on across your entire site before deciding what to fix. Here is how to tell which track is right for you:
If you already know your product pages are the problem and you want to fix them, keep reading below. You have already seen the $97 single page option. Here is the full product page lineup.
If you are not sure what is wrong and want a professional diagnosis of your whole site before spending money on fixes, skip to the site-wide audit section.
Fix Your Product Pages
At some point, every designer looks at their product pages through fresh eyes and realizes they are not doing the work justice. Maybe you just saw a competitor show up in a ChatGPT recommendation and wondered why you did not. Or maybe you optimized one page and it clicked: "Oh. That is what it is supposed to look like. The rest of my catalog does not look like that."
Whatever brought you here, the gap is the same. Your product pages look great to humans. But AI tools like ChatGPT and Google cannot understand them well enough to recommend your work. The descriptions are too short for AI to pull a useful quote from. There is no comparison information. There is no FAQ section answering real buyer questions. And the invisible code behind the page is either missing or bare-minimum.
Every tier works on Squarespace, Shopify, or Wix. This is not custom development. I can implement on any of these platforms.
What AI can read: before vs. after
Single Product
One product page, fully rebuilt with all 4 layers. You fill out a short intake form (5 minutes), I build the page (24-48 hours), and you get ready-to-paste files with exact instructions for your platform. Includes 1 round of revision.
Best for: Designers who want to see and feel the difference on one page before committing to a larger project.
Get Started — $97Catalog Package
Everything in the single-page option, applied to up to 10 products. I set up a brand profile so the intake process is faster per product. You receive 40 ready-to-paste files with a batch implementation guide and 2 rounds of revision. Need more than 10? Additional products are $39.70 each.
Best for: Designers with 10+ products who want their catalog working as a cohesive discovery engine, not a collection of disconnected listings.
Get Started — $497Full Implementation
Everything in the Catalog Package, but I implement all changes directly in your website. You just approve. I validate that everything is working correctly, submit your pages to Google for re-indexing, and check back after 30 days to make sure everything took. 2 rounds of revision.
Best for: Designers who want the transformation without touching the backend. You approve, I handle the rest.
Get Started — $997Your product pages are optimized. Now how do you know if it is working?
Track What Is Working
Optimizing your product pages is step one. Knowing whether it is working is step two. Google Search Console shows you exactly how people are finding your site: which pages are getting clicks, what search terms are bringing visitors, and where your biggest opportunities are. Most jewelry designers I work with do not have it set up at all. That means Google is collecting data about your site right now, and you cannot see any of it.
I set it up for you, connect it to my monitoring tools, and send you a plain-English weekly report. No spreadsheets, no jargon, no dashboards you need to learn. Just a clear summary of what is happening with your search visibility and what to do about it.
Google Search Console Setup
One-time setup
I create your Google Search Console property, verify your site, submit your sitemap, request indexing for your priority pages, and walk you through the dashboard so you understand what you are looking at. If you already have GSC, I connect to your existing property and audit the setup. This is the foundation for everything else.
Best for: Any designer who does not have Google Search Console set up yet, or who set it up once and never looked at it again.
Get GSC Setup — $150Weekly Monitoring
Cancel anytime
Every week, I send you a plain-English report showing your top performing pages, which search queries are driving traffic, pages gaining or losing visibility, and opportunities I have flagged. If something needs attention, I tell you what it is and what to do about it. This is how "I optimized my pages" turns into "I know exactly what is working and what to do next."
Best for: Designers who want ongoing visibility into their search performance without learning to interpret data themselves. Especially valuable in the first 90 days after product page optimization.
Start Monitoring — $97/monthSee full details, what the weekly report includes, and sample dashboards →
Your product pages are optimized. Your data is flowing. But can AI actually navigate between your collections?
Connect Your Collections
Here is something most designers do not realize: your collection pages might look great to visitors, but AI crawlers often cannot navigate them at all. Many jewelry sites organize collections using filtered pages. They work beautifully for humans. But when an AI system tries to follow the link, it hits a dead end because the filtering runs on JavaScript, and crawlers do not run JavaScript.
Think of it this way: your product pages are beautifully furnished rooms. But there are no hallways connecting them. AI lands on your site and has no way to move from one collection to the next.
We fix this by replacing each filtered collection page with a real content page that looks identical to your visitors but gives AI a structured path to every product. Each collection gets its own URL, its own content, its own FAQ section, and its own behind-the-scenes code. Your navigation does not change. Your visitors see the same thing. But now AI can actually navigate your catalog.
Single Collection Pillar Page
Per collection
One collection page rebuilt as a real content page with a crawlable product grid, collection story, FAQ section, internal links, and behind-the-scenes code. I run a crawlability test before and after to confirm AI can navigate it. Includes implementation in your CMS and validation.
Best for: Designers who want to test the difference on one collection before committing to all of them.
Optimize One Collection — $175Full Collection Architecture
All collections (typically 4-6)
Every collection on your site gets rebuilt as a real content page: collection story, crawlable product links, FAQ sections, internal linking between collections, and behind-the-scenes code. I restructure your navigation so it points to the new pages and run crawlability tests on the full site before and after. Your visitors see no difference. AI sees everything.
Best for: Designers who want their entire catalog connected and navigable by AI, not just individual pages.
Rebuild All Collections — $697Bundle and save: Combine Product Page Optimization ($997) with Full Collection Architecture ($697)
Get both your product pages and your site structure optimized in one engagement. Contact me to scope a bundle →
See full details, the crawlability diagnostic, and before/after examples →
Diagnose Your Whole Site
If you are not sure whether product pages are the main problem, or if you suspect there are bigger issues across your entire site, start here instead. These services look at everything: how your site is built, whether AI tools can access it, how your content is organized, and whether you are set up for the next wave of AI-powered shopping.
This is also important if AI is already recommending you. The question is not just "am I visible?" It is "is my visibility accurate and built to last?" A recommendation based on incomplete information can disappear the moment a competitor sets up their site better, or it can persist while describing your work inaccurately. Either way, it costs you.
Readiness Audit
You answer 18 questions about your store. You get back a readiness score out of 100 across 6 areas, your top 3 priority fixes ranked by impact, and a week-by-week action plan built for your specific platform. Under 10 minutes. No jargon. This is the quickest way to find out where you stand.
Best for: Designers who want a clear, honest read on where they stand before investing in anything bigger.
Get Your Readiness Audit — $37Visibility Snapshot
A scored report card of your entire site across 6 categories: how well your technical foundation works, whether AI tools can find and read your pages, how your content is organized, whether your pages link to each other effectively, and how ready you are for AI-powered shopping. Your biggest gaps are flagged with severity ratings, delivered as a branded PDF within 5 business days. Think of it as the professional version of the $37 self-assessment: I run it instead of you.
Best for: Designers who want a professional diagnosis before deciding what to fix first.
Get the Snapshot — $97Full Audit
Everything in the Snapshot, plus: a detailed breakdown of every gap with severity ratings, a full assessment of how ready your store is for AI shopping agents, a review of how your content is organized (your brand story pages, your product pages, and what is missing in between), a check for broken or weak links across your site, and a 90-day priority list that tells you exactly what to fix first, second, and third. Everything is documented in a clear PDF that you or your web person can act on immediately.
Best for: Designers who want the full roadmap. Works whether you plan to do it yourself, hand it to your web person, or bring it back to me for the full build.
Get the Full Audit — $597Add the AI Shopping Readiness Setup at checkout for $297. I build the behind-the-scenes product data that AI shopping agents need to find and recommend your work: the invisible code for your pages, a product data file for Google, and a step-by-step guide for keeping it current.
Full Audit + Strategy Call
Everything in the Full Audit, plus a 60-minute strategy call with me. We walk through your findings together, figure out the best order to tackle things, and you get the recording for your team.
Best for: Designers who want expert guidance on what to tackle first and how to brief their web person or team.
Get Full Audit + Strategy Call — $997The Full Transformation
Post-Click Growth Architecture™
This is not a productized service. It is a partnership.
The Post-Click Growth Architecture is for established jewelry brands that know their website is not doing their work justice. They might be getting traffic from referrals, social media, or word of mouth, but AI is not recommending them and organic search traffic is flat. The problem is usually both: the site does not have enough depth for AI to understand what the brand actually specializes in, and the pages that do exist are not set up to educate shoppers and build trust before they reach a product page. The product page's job is to close the sale. But that falls apart when everything before it is missing.
This is how I worked with Bohemi. We rebuilt their entire site around their buyers: educational content that helped shoppers understand their options, guides that established Bohemi as the go-to authority on alternative engagement rings, interactive tools that let buyers explore styles, and a site structure that connected everything so both humans and AI could follow the journey from curiosity to purchase.
What this engagement looks like
I look at your entire site, build a strategy around your buyers, and implement the changes with you. That includes educational content, buyer guides, interactive tools, a site structure that connects everything logically, the invisible code that helps AI understand your brand, and ongoing refinement as we see what is working. The scope and timeline depend on your catalog size, your platform, and your goals.
Platforms: We build and implement directly on Squarespace, Shopify, Wix, and WordPress. Andrea leads the strategy. Kris and his team handle all technical implementation. You get a complete build on your platform, not a plan you have to hand off to someone else.
How to start
Fill out the intake form. It takes about 15 minutes and helps me understand your business, your site, and what you are trying to accomplish.
I review your submission and evaluate fit. Not every project is the right project, and I would rather tell you that upfront than waste your time.
If it is a good fit, I book a strategy call where we scope the engagement together.
This level of work is custom-priced based on your project scope. Past engagements have ranged from $12K to $16K.
Not Ready to Buy? Explore on Your Own.
If you are still figuring out whether this is even a problem for your store, these free tools will show you. And if you prefer to learn and do the work yourself, the resources below will get you started.
AI Visibility Score
Answer 8 questions about your store and get a score across four areas: content, technical setup, trust signals, and AI discoverability. Takes about 2 minutes. Free with email sign-up.
Take the Assessment →AI Page Visibility Check
Paste any product page URL and see a plain-English breakdown of what AI tools can and cannot read on that page.
Check a Page →Website Glow-Up Quiz
A guided quiz that looks at your business, your website, and your goals, then tells you which type of help would move the needle most.
Take the Quiz →Prefer to learn and do it yourself?
Not everyone wants to hire out the work, and I respect that. Independence is part of what makes you a maker.
Red Pin Geek Substack
Free weekly posts on how search and AI are changing for jewelry designers. Premium subscribers get interactive tools, templates, and implementation guides.
Subscribe →DIY Resource Hub
Guides, scorecards, and tools you can use right now to improve your product pages and understand your site.
Browse Resources →Amazon Scrape Shield
A free tool to check whether your product content is being scraped and repurposed by third-party sellers.
Check Your Exposure →Not Sure Where to Start?
Answer 3 quick questions and I will recommend the right starting point for where you are.
Answer 3 quick questions. I will recommend the right starting point.
Or use this quick-reference table:
| Where you are | What I would recommend | Price |
|---|---|---|
| "I have no idea if this is even a problem for me." | Start with the free AI Visibility Score. | Free |
| "I think something is off but I cannot name it." | The Readiness Audit gives you a scored diagnosis in under 10 minutes. | $37 |
| "I want to see what optimized actually looks like." | Pick one product page. Let me rebuild it. See the difference. | $97 |
| "I want a professional diagnosis of my whole site." | The Visibility Snapshot scores your site across 6 categories. | $97 |
| "I know my product pages need work. All of them." | The Catalog Package covers up to 10 pages. | $497 |
| "I need the full picture, with a plan to fix it." | The Full Audit with a 90-day priority list. | $597 |
| "I want someone to just handle it." | Full Implementation (product pages) or Full Audit + Strategy Call (site-wide). | $997 |
| "I optimized my pages but I have no idea if it is working." | Google Search Console Setup + Weekly Monitoring. Real data, plain English. | $150 + $97/mo |
| "My product pages are optimized but AI still cannot find my collections." | Collection Architecture Optimization. Make your site navigable. | $175 or $697 |
| "I need a complete ecosystem rebuild." | The Post-Click Growth Architecture. Strategy + full implementation on any platform. | Custom |
Questions I Hear Often
What if I do not know which service I need?
I am on Shopify, not Squarespace. Can you still help?
I have tried SEO before and it did not work. How is this different?
How long before I see results?
What if I just want someone to tell me what to do, and I will do it myself?
Is the $37 Readiness Audit a self-assessment or do you run it?
What is Google Search Console and do I need it?
Why would I need collection page optimization if my product pages are already done?