Answer 5 quick questions about the page on your jewelry store that drives the most revenue or inquiries. Get a visibility score and find out what AI search tools can — and can't — see.
Think of your most important page before you start. Your custom commission page, bestselling collection, or the page you send people to when they ask what you do.
Your page:
Check 1 of 5
If you deleted every image on this page, would a visitor still know what you sell?
Key details like materials, gemstone types, pricing signals, and process information are sometimes trapped inside graphics or photos. AI can't read images — it only sees text.
✓Yes — all key information is in real text on the page
~Some info is in text, but important details are only in images
✗Most of the important information is in images or graphics
Check 2 of 5
Does this page say who you are in the first two sentences?
Not just your brand name — your identity. Something like: "Handcrafted one-of-a-kind gemstone jewelry by [your name], made in [your city]." AI needs to know who you are to recommend you.
✓Yes — my name, what I make, and what makes it different are right at the top
~My brand name is there, but the specifics come later on the page
✗The page relies on the overall site design to communicate who I am
Check 3 of 5
Does this page answer the questions a buyer would actually ask?
Think: What materials do you use? Can I customize this? What's the timeline? What's the price range? How does the process work? If a shopper asked ChatGPT these questions, would your page have the answers?
✓Yes — materials, process, timeline, and pricing signals are all there
~Some of those are answered, but others require emailing or calling me
✗Most of that information isn't on the page — I answer those in conversation
Check 4 of 5
Is there a clear next step on this page?
"Start a conversation." "Book a consultation." "View the collection." If AI recommends your page, the visitor needs to know what to do when they land. A clear call to action isn't just good UX — it's what turns a recommendation into a client.
✓Yes — there's a prominent, specific call to action
~There's a contact link, but it's not prominent or specific
✗Not really — visitors have to figure out what to do next on their own
Check 5 of 5
Could a stranger describe your brand accurately after reading just this page?
AI doesn't browse your whole site. It reads one page at a time. If this page is the only thing it sees, would it understand what you make, who it's for, and why it's different? Or does the page rely on context that doesn't travel?
✓Yes — this page tells the full story on its own
~They'd get a partial picture but would need to explore other pages
✗Probably not — the page assumes you already know the brand
What This Check Covers
This free tool evaluates the five surface-level factors that determine whether AI search tools, like ChatGPT, Google AI, and Perplexity, can read, understand, and recommend your most important page. These are the same checks I run first on every store I audit.
If your score is high, the basics are covered. If it shows gaps, the good news is that most of these fixes take an afternoon, not a redesign.
What This Check Doesn't Cover
There's more happening beneath the surface of your site that affects AI visibility, things like how your product data is structured (schema markup), whether your pages have the right metadata, how your internal links connect your content, and whether your sitemap includes all your important pages.
The Agentic Commerce Readiness Audit covers all of it: 18 checks across your entire site, with a personalized score and a prioritized action plan telling you exactly what to fix first.
