Jewelry E-E-A-T Audit Checklist
Stop Stressing Over SEO and Start Building a Website People Actually Trust.
You’re a designer, a maker, and a business owner. Between managing inventory, shipping orders, and creating new pieces, you’re wearing every hat in the building. You know you need to "do SEO," but the advice out there is opaque, technical, and frankly, a little scary.
You don't have time to become an expert in algorithms. You just want a website that works as hard as you do.
The Secret to Getting Found (and Getting Paid) is E-E-A-T.
Search engines and new AI tools aren't just looking for keywords anymore. They are looking for E-E-A-T:
Experience: The real human behind the brand.
Expertise: Your knowledge of gems, metals, and design.
Authoritativeness: Why someone should believe you.
Trustworthiness: Whether it feels safe to buy from you.
When you nail these four things, you don't just "do SEO" you build a brand that high-intent buyers (and AI search engines) recognize as a reliable source.
Introducing: The Jewelry E-E-A-T Audit Checklist
This isn't a complex technical manual. It’s a simple, actionable roadmap designed specifically for independent jewelry brands. It focuses on small, high-impact tasks you can finish in 10–20 minutes.
No jargon. No tech-heavy hurdles. Just a clear path to a more professional, trusted site.
What’s Inside the Checklist?
I break your website down into bite-sized sections so you can stop guessing and start fixing:
Product Pages as Micro-Articles
Turn your listings into informative guides that answer the questions buyers (and AI) are actually asking.
Brand & About Page
Stop hiding behind your jewelry. Learn how to show the "human behind the brand" so buyers feel safe making a four-figure purchase.
Collections & Guides
Organize your work so it speaks to real people in real situations, like "witchy brides" or "pastel gemstone collectors".
Trust & Safety Signals
Ensure your shipping, returns, and repair policies aren't buried, creating "transaction confidence" for your customers.
Small Steps, Big Results.
This checklist is designed to give you an honest snapshot of where you are right now. No perfection required. You’ll learn how to:
Add one in-studio photo to instantly boost trust.
Rewrite two sentences of your story to showcase your expertise.
Update one product page to satisfy high-intent buyers.
Stop Wondering Why Your Site Isn't Converting.
You’ve built something beautiful. Now, make sure the world sees the expert behind the bench. Use this checklist to turn your audit into a simple roadmap for visibility and sales. Start earning the trust signals that search engines like Google and LLMs like ChatGPT look for when deciding which jewelry brands to rank or surface in conversational queries. The best part is gaining the trust of website visitors at the same time you satisfy the algorithms responsible for your brand’s visibility online.
It’s a win-win for both humans and bots.
Stop Guessing and Start Fixing.
You don’t need to create endless Reels showing your face all the time; you need a website that clearly demonstrates your authority and builds trust naturally.