Search Persona Discovery Spreadsheet
Why This Tool Matters for Small Business Owners Like You
Most persona templates feel like they were made for corporate boardrooms, not for creatives like you. They’re stuffed with demographic fluff and leave you with nothing actionable. That’s a problem, especially now that AI-powered search engines care more about who is searching and why.
This tool flips that script.
Write for Your Customers Needs and Desires
Write for Your Customers Needs and Desires
The Search Persona Prompt Card + Discovery Spreadsheet was designed specifically for artists, makers, and small business owners who need real insight, not corporate templates. Instead of building “Sarah, 35, loves nature,” you’ll create practical, empathy-based personas like:
Every Day Evelyn → wants durable jewelry for sensitive skin
Gift-Giver Gabe → needs something meaningful and fast
Custom Clara → overwhelmed and needs help choosing
These personas help you:
Understand what real people are typing into search bars
Speak to their fears, motivations, and questions with clarity
Plug their language directly into blog posts, product pages, Pinterest Pins, and more
AI search tools like Google’s AI Mode or ChatGPT now prioritize intent and context, not just keywords. That means you need to write content that feels specific, useful, and emotionally aligned with what someone is actually trying to solve. This tool helps you do exactly that and fast.
It’s Your Pre-Writing Thought Partner
Whether you’re brainstorming blog topics, rewriting product pages, or naming Pinterest boards, this tool gives you:
Persona-based voice maps you’ll actually reuse
A spreadsheet that organizes the funnel stage, emotional driver, content type, and ideal queries
Built-in prompts to turn insight into action, on the page and in AI tools like ChatGPT
In short, it turns vague “ideal customer” worksheets into search-ready strategy, so every piece of content you create shows up with more purpose, power, and reach.
No more guessing what to write next.
No more copy that doesn’t connect.
Just content that meets your people right where they are.
Frequently Asked Questions
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It’s a practical, guided toolset to help you understand who your ideal customers are when they search. The Prompt Card helps you identify key persona traits, like goals, fears, and the words they actually use, while the Discovery Spreadsheet organizes that info into a clear content strategy based on search mindset, funnel stage, emotional drivers, and more.
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Most templates give you generic, demographic-based avatars that never leave your Google Drive. This system is rooted in search behavior and real-world queries. It helps you write for what people are actively looking for, so your content becomes the exact thing they hoped to find, instead of just sounding good in theory.
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Yes! This tool isn’t about technical SEO; it’s about empathy-based strategy. You don’t need to know how search engines work. If you know your customers and want to create content that speaks to them, this system will guide you step-by-step through turning that knowledge into usable, discoverable ideas.
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Once your personas and search insights are mapped, you can confidently create blog posts, product page rewrites, Pinterest boards, FAQs, and even email segments. It’s designed to bridge the gap between what you want to say and what your customer is actually looking for.
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Premium subscribers receive:
The Search Persona Prompt Card (spreadsheet tab 2, editable version)
A structured Search Discovery Spreadsheet with built-in filters for search mindset, funnel stage, emotional triggers, and suggested content types
Built-in examples and prompts to turn insights into blog outlines, product copy, Pinterest boards, and more
Everything is designed to be usable right now, with zero fluff and maximum clarity.
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