What is included in the Canva Website Template package?

You receive a fully customizable Canva website template specifically designed for SEO, along with a series of video walkthroughs (SOPs) covering topic-first pillar strategies and AI-readable product copy.

How do I access the video walkthroughs?

Upon purchase or via your Substack premium subscription, you will receive a direct link to the private hosting area where all video SOPs and template links are maintained.

Is this template SEO-friendly?

Yes. Unlike generic templates, this is built with a focus on NLP entities, internal linking structures, and clean URL strategies to ensure your collection is findable by search engines.

Canva Website Template & Video Walkthroughs

Why This Tool Matters for Creative Business Owners

Most collection launches are treated like a simple upload: add products, write a quick description, hit publish. But that approach leaves your work floating in isolation, beautiful, yes… and still invisible. That’s a problem now that Google and AI tools reward structure, clarity, and topic depth, not scattered product pages with no connected context.

Launch a new jewelry collection built for product discovery

Canva Website Template & Video Walkthroughs being viewed on a laptop

This Tool Gives You a Strategic Upload System

From Pillar Page to Products is your behind-the-scenes pass to the exact workflow I use to launch a new jewelry collection in a way that’s SEO-friendly, AI-readable, and built for product discovery. You’ll learn how to upload your collection so search engines understand your pages, and buyers move through them naturally, which can be adapted for any platform.

It Helps Your Collection Get Understood (and Found)

This tool helps you:

Ground your collection in a topic-first plan so you’re building authority, not just listing inventory
Weave in NLP entities so Google + ChatGPT grasp what your products mean, not just what they’re called
Create clear URLs + product copy that speaks to humans and machines
Build filtered/structured pages that improve crawlability, clarity, and conversion paths
Link everything back to your pillar page so your entire site benefits from every new launch

Because when your products connect back to a strong pillar page, you don’t just “publish new items.” You build a system where each launch strengthens the next one.

It’s Your Over-the-Shoulder Implementation Playbook

Premium subscribers get practical assets you can use immediately, including:

My exact SOP for uploading collections using NLP entities
Tools + prompts for writing AI-readable product copy (fast)
Short Loom walkthroughs that show real implementation in real time
Filtered page creation demos for better browsing + SEO structure
Strategy layering techniques that protect and extend existing pillar page rankings

Because It Matters

This isn’t about “doing SEO.” It’s about building a repeatable launch workflow that makes your work easier to find, easier to understand, and easier to buy, one collection at a time.

Become a Premium Subscriber

Frequently Asked Questions

This is for solo makers, jewelry designers, and creative product-based business owners who want their collections to get found in search (and AI tools) without learning SEO the hard way. If you can make beautiful work but feel unsure how to structure a launch for visibility + sales, you’re in the right place.
No. You’ll follow a step-by-step, over-the-shoulder workflow that’s designed to be approachable. You’ll see exactly what to do, in what order, and how to apply it on your own site, without jargon, overwhelm, or complicated tools.
It means your pages are written and structured in a way that helps Google and tools like ChatGPT understand what your products are, who they’re for, and how they relate to the broader topic (your pillar page). That includes clear headings, entity-rich copy, clean URLs, descriptive alt text, and smart internal linking. Need help understanding the importance of internal linking? I recommend you download my free resource: Internal Link Mapping Mini Workbook.
You’ll get access to the full video series plus the behind-the-scenes resources: my upload SOP, prompts/tools for writing AI-friendly product copy, and walkthroughs showing how to connect your collection back to a pillar page—so every launch strengthens your site’s overall visibility.
Yes—this method is platform-agnostic. The exact clicks and settings vary by platform, but the strategy stays the same: topic-first planning, clear site structure, on-page signals, and internal linking that guides both buyers and crawlers. You can adapt the workflow to whatever platform you use.
Yes, a new premium Substack subscriber automatically gets access to the entire archive of past premium content. All posts published as "paid subscribers only" or with a paywall will be fully available to them upon subscribing.