Bohemi Round Two: Revenue Projection · Red Pin Geek
Red Pin Geek · Internal Model

Bohemi Round Two: Revenue Projection

A driver-based scenario model, not a statistical forecast. It estimates annual lift from one lever we can defend: incremental bespoke bookings. Every input is labeled sourced or assumed.

Round One results are a reference point below, never an input. This model does not reuse the 58% lift.

pick a scenario or set your own below
Your assumptions Assumed
Incremental bespoke bookings+2/mo
05
Average bespoke price$10K
$7K$20K

Range reflects Heather's actual custom pricing, $7K to $20K. The preset scenarios use conservative points inside it.

Projected annual lift
$240,000
1.1
months to cover the build
9.4×
build cost covered per year
Scenario comparison · annual lift

Presets: Conservative +1/mo @ $7K · Base +2/mo @ $10K · Optimistic +3/mo @ $13K. All capped by ~10 bespoke/month capacity.

Sourced anchors Sourced
  • $25,500 build cost (Phases 0 to 3)
  • ~$520,000/yr current business
  • ~10 bespoke/mo solo capacity ceiling
  • $7K to $20K bespoke price range
Round One · reference only, not an input
  • Net sales +58% ($197.6K → $312.4K)
  • AOV +55% ($278 → $433)
  • Online store 4% → 44% of revenue
  • Repeat customers 9% → 28%

Different work, different mechanics. Shown for context, deliberately kept out of the projection math.

Illustrative scenario model for internal planning. Projections are not guarantees. Catalog and on-site conversion upside (Phase 1) is real but excluded here because the on-site conversion rate is bot-contaminated and cannot be cleanly dollarized.