Course Capstone · February 2026
Building AI Visibility
Infrastructure
for Jewelry Brands
in the Agentic Economy
01 — The Problem
What We Set Out to Solve
Most OOAK jewelry brands are invisible to AI shopping agents — and don't know why.
02 — What We Built
4 components. 2 agents. 1 complete delivery system.
Agent 01
AI Visibility Audit Agent
6-category automated audit running in Claude Code. Produces Tier 1 Snapshot + Tier 2 Full Report as branded PDFs. Detects LLM crawler access, schema gaps, content architecture issues, and Agentic Commerce Readiness across any brand's website.
Agent 02
Agentic Commerce Implementation Agent
White-glove delivery agent. Input: 3 fields. Output: 8 files including schema kit, product data report, ACP feed, UCP feed, supplemental feed, and feed guide. Moves a client from NOT READY → EARLY on the Agentic Commerce Readiness scale.
Engine
Auto-Configuration Engine
Detects platform (Squarespace, Shopify, WooCommerce, Wix) from page source, generates branded SKU system (ALD-GL-BRC-001 format), discovers all collections from sitemap, and outputs a confirmation block — automatically, before touching a single product page.
Strategy
OOAK Technical Moat
Schema architecture that signals uniqueness to AI agents: LimitedAvailability + offerCount:1 + isSimilarTo (internal only) + isRelatedTo (art/collectibles). Prevents agents from surfacing alternatives.
03 — Product Suite
The Full Funnel
Each tier triggers the next. The audit finds gaps. Implementation fixes them. The re-audit proves it.
04 — Under the Hood
3 Inputs → 8 Outputs → 14 Minutes
The Agentic Commerce Implementation Agent, end to end.
05 — Live Test
andreali.com: Before & After
AI Visibility Audit + Agentic Commerce Implementation run on andreali.com
06 — The OOAK Moat
Weaponizing Uniqueness
in the Agentic Economy
Schema architecture designed to tell AI agents: no alternatives exist. This piece is irreplaceable.
Not InStock — Limited
More accurate for OOAK. Signals to AI agents this is a scarce item — not a commodity with unlimited supply. Commodity schema works against you when you're one-of-a-kind.
Exactly One Unit
Declares precisely one unit exists. When an agent sees offerCount:1 + LimitedAvailability together, it reads: if the buyer waits, it's gone — forever.
Internal Ecosystem Lock
Link only to your own archived pieces — never to competitors or external sites. Keeps AI agents inside your brand ecosystem and prevents them from surfacing alternatives in response.
Collectibles Repositioning
Link to fine art or rare gemstone context on your own site — not other jewelry. Repositions pieces away from commodity comparison shopping and toward art and collectibles in AI agent ranking context.
Goal: Tell every AI agent that no alternatives exist. The piece is unique. The moment is now.
07 — Roadmap
From Invisible to Transactable
Most Squarespace jewelry brands start at NOT READY. One engagement moves them two stages.
08 — Key Learnings
What Building This Actually Taught Us
Agents improvise — so lock down the output spec
The first test run produced files we hadn't designed — great output, but non-deterministic. We reviewed every deliverable, then hardcoded the exact structure and file names into the SKILL.md. Three versions in one session (v1 → v2 → v3) until the output was predictable every time.
Auto-config removes the human bottleneck
The original agent required a manual configuration block with MPN prefix, collection codes, and platform. We reduced input to 3 fields. The agent now detects platform from source code and generates the full branded SKU system automatically — before touching a single product.
A Claude Code rewrite can be an upgrade in disguise
Claude Code plan mode accidentally rewrote the SEO audit during a pivot discussion — creating something better than the original. We recovered the original, kept the rewrite, and ended up with two distinct audit products with different scope, positioning, and price points.
Schema is not just for Google anymore
offerCount:1 + LimitedAvailability + isRelatedTo repositions OOAK jewelry in AI agent context — away from commodity comparison shopping and toward art and collectibles. Schema is now a competitive moat, not just an SEO checkbox.