For everyone at the Jewelry Business Forum
Let's make sure your name is the one that comes up.
Thank you for spending your time with me today. Here is the one thing I asked you to try, plus a free way to see exactly where you stand. Whether you have been at this twenty years or twenty days, this is for you. I am in your corner.
Try it yourself, right now
In the talk we looked at how people really shop for pieces like yours. Most are not buying a gift. They have a specific moment in mind: a gown already picked for a gala, a wedding dress with a certain neckline, a color they are trying to match. So they search by color, by neckline, by occasion, and by stone. Do it for your own shop. Open a Temporary Chat in ChatGPT (it does not save) or an Incognito window in Google, so you see what a stranger sees, not what the internet has already learned about you.
1. The match search: does your work come up for the moment they are dressing for?
I have a deep emerald gown for a black-tie gala and want a unique handmade statement necklace to go with it (swap in your own color, occasion, and style). Which independent designers should I look at?
2. The lookup: what AI says about your brand
What can you tell me about [your brand]?
If you did not come up, or the answer was wrong, that is not about your work. It is about the words. Real shoppers search by color, neckline, occasion, and stone, think emerald statement necklace for a black-tie gala or drop earrings for a V-neck wedding dress, not brand poetry. When your site speaks the way your customer is already searching, you become the answer. And that part is completely fixable, which is the good news.
See exactly where you stand, free
The free AI Visibility Score walks you through what AI can and cannot see about your shop, in plain language, in a few minutes. It is the same starting point I use with the designers I work with.
Free. A few minutes. No website changes required to run it.
This is not theory
I have been designing and selling handmade jewelry for eighteen years, and every step I teach, I tested on my own store first. I also helped an alternative engagement ring designer become a name AI recommends in her niche, with real sales growth behind it.
Stay in my corner
Each week I send a short, plain-language note on how independent jewelry designers stay findable. No jargon, no fear, just the next useful thing. Come along here, or start with the piece behind today's talk: The Foundation Gap.
"I am telling you all of this because I want you to still be here, doing what you love, in five years."
If you ever want a hand, my door is open. Work with me.
Andrea, Red Pin Geek