The Brand Description Gap
A guided diagnostic for what AI actually says about your brand and where the gap is hiding. Walk through your brand identity inputs, run the AI scans, see which layer of the Foundation Gap is open on your store. Takes about 12 minutes from start to finish.
Step 1 of 4: Your brand identity
Tell me what is actually true about your brand
These are the facts AI should be able to describe back to a shopper. We will compare them to what AI actually returns in Step 3.
Step 2 of 4: Run the AI scans
Run this prompt on three AI tools
Open ChatGPT, Perplexity, and Google AI Overview in three separate tabs. Run the prompt below in each one. Save the responses for Step 3.
Where to run it
- ChatGPT at chat.openai.com (open a fresh chat with no prior context)
- Perplexity at perplexity.ai (any model setting works)
- Google AI Overview by searching the prompt on Google (the AI Overview appears at the top of the results)
When you have all three responses, come back and click continue.
Step 3 of 4: Score what each AI captured
Mark what each AI got right
For each AI tool, check the boxes for the facts from your brand identity that appeared in the response. Be honest with yourself. If AI named the category but missed the technique, only check the category.
ChatGPT response
Paste the ChatGPT response below (for your records) and check what it captured.
Perplexity response
Paste the Perplexity response below and check what it captured.
Google AI Overview response
Paste the Google AI Overview response below and check what it captured.
Step 4 of 4: Your Brand Description Gap diagnostic