This tool is part of the Red Pin Geek Premium series. For the full walkthrough on how to interpret your results, what to fix first, and real before-and-after data from my own store, read the companion post on Substack.

Twelve checks across four categories. Score yourself 0-3 on each. The tool returns a total score, per-category sub-scores, your tier, the gaps to fix, and the single move that would lift you the most. The questions are written for independent jewelry designers, not enterprise ecom. Most operators finish in under fifteen minutes.

Category 1 of 4

Topic Architecture

3 checks. Max 9 points.

1.1 Do you have at least one pillar page that owns your primary topic?

A pillar page is a long-form authority article, not a category page. It is the page you would send to a buyer who said "tell me everything about pastel sapphires."

0: No pillar page exists on the site

1: There is a category page but no long-form guide

2: There is a pillar page but it is under 1,500 words or has no internal linking architecture

3: Pillar page is over 1,500 words, topic-first structure, and 5+ internal links to relevant product pages

1.2 Does your pillar page link out to your relevant product pages, and do the products link back?

0: No internal linking between pillar and products

1: Some products linked from the pillar but not systematically

2: Most relevant products linked from the pillar

3: Every relevant product linked from the pillar AND every product links back to the pillar

1.3 Do your products inherit topic context (do the pillar and products share entity vocabulary)?

0: Products use different vocabulary than the pillar

1: Some consistency across product pages

2: Strong consistency on most products

3: Pillar and products share the same entity vocabulary (same stone names, cut names, setting names, metal terms)

Category 2 of 4

Entity Legibility

3 checks. Max 9 points.

2.1 Does your product page title preserve brand identity without keyword-stacking?

Creative or brand-distinctive titles ("The Solstice Ring," "Femme Fatale Necklace") are strongest. Natural jewelry naming ("Pastel Sapphire Engagement Ring") is fine. Keyword-stacked Amazon-style titles ("Pastel Sapphire 14k Gold Bezel Engagement Ring") erode brand and are not needed because AI engines retrieve entity vocabulary from body copy, meta descriptions, alt text, and Product schema (covered in checks 2.2, 2.3, and Category 3).

0: No title set, OR title is completely generic ("Ring," "Necklace")

1: Title is keyword-stacked, reads like an Amazon SEO listing ("Pastel Sapphire 14k Gold Bezel Engagement Ring")

2: Title names gemstone + product type naturally ("Pastel Sapphire Engagement Ring")

3: Title is brand-distinctive or creative ("The Solstice Ring," "Femme Fatale Necklace")

2.2 Do your product descriptions name the stone, cut, metal, and setting in body copy, not only in the title?

0: Body copy is vague poetic description

1: One of the four attributes named in body

2: Two or three attributes named in body

3: All four (stone, cut, metal, setting) named clearly in body copy

2.3 Do your meta descriptions directly answer a buyer question, or do they just describe the product?

0: Auto-generated meta description or no meta description set

1: Description present but generic

2: Description names the product clearly

3: Description directly answers a buyer question ("Looking for a pastel sapphire engagement ring? This 14k gold bezel solitaire features a 1.2-carat pastel sapphire cut in a modified emerald shape...")

Category 3 of 4

Citation Infrastructure

3 checks. Max 9 points.

3.1 Do your product pages have JSON-LD Product schema?

JSON-LD is structured-data tags (invisible to humans, read by Google and AI crawlers) that declare "this page is a product" along with the price, stock status, brand, and image.

0: No schema present

1: Schema present but throws errors in Google Rich Results Test

2: Schema present and valid, but only minimal fields filled in

3: Schema present, valid, and includes all key fields (name, image, brand, sku, price, availability, description)

3.2 Does your pillar page have JSON-LD Article or BlogPosting schema?

0: No schema

1: Schema present but throws errors

2: Schema present, valid, minimal fields

3: Schema present, valid, with headline, author, datePublished, image, description, mainEntityOfPage

3.3 Are sources cited where claims are made on your pillar page?

0: No sources cited anywhere

1: A few sources cited

2: Most claims sourced

3: Every factual claim sourced with an external link, and a Sources block at the bottom

Category 4 of 4

Convergence Layer

3 checks. Max 9 points.

4.1 Is your site mobile-responsive AND fast on mobile (Google Lighthouse mobile score 70 or higher)?

Lighthouse is Google's free tool for grading site performance. Run it from Chrome DevTools or pagespeed.web.dev.

0: Site is not mobile-responsive or scores under 30 on Lighthouse mobile

1: Responsive but slow (Lighthouse 30-49)

2: Responsive, decent speed (Lighthouse 50-69)

3: Responsive, fast (Lighthouse 70+)

4.2 Does your site have a clear author or byline that identifies the designer behind the brand?

0: No identifiable author anywhere on the site

1: Designer named once, on the About page only

2: Designer named on the pillar page but not on product pages

3: Designer named consistently across pillar, product pages, and structured data (JSON-LD author field)

4.3 Does your pillar page include AI-ready formatting (FAQ section, comparison table, or Q&A blocks)?

0: None of these elements present

1: One of the three present

2: Two of the three present

3: All three (FAQ accordion + comparison table + Q&A blocks) present

Score every check (0-3) before submitting.

Your score

0 of 36

Tier readout appears here.

FIX THIS FIRST

[priority gap question appears here]

This single element belongs to the lowest-scoring category on your diagnostic. Closing it lifts both your SEO foundation and your AI citation likelihood. The Premium Substack walkthrough explains exactly how to close it on Shopify and Squarespace.

Bandwidth-aware sequencing

Today (15 minutes): Open your top three product pages and check Category 2.2 (does the body copy name stone, cut, metal, setting). Rewrite the worst one.

This week (2 hours): Sketch your pillar page outline on paper. Not the writing yet. The structure: what topic, what subtopics, what products it will link to.

This month (1-2 working sessions): Draft, publish, and add internal links from the pillar to your relevant product pages. This is the single highest-leverage hour you will spend on the site this quarter.

→ The Premium Substack walkthrough shows real before-and-after data from andreali.com plus the Shopify/Squarespace-specific fix instructions for every check. Read the walkthrough →

Frequently asked questions

Do I need any technical skills to take this diagnostic?
No. You answer twelve questions about your own site, score each one 0-3, and the tool calculates the rest. The only technical step is checking whether your pages have JSON-LD schema (Category 3), and you can verify that in a few minutes using Google's free Rich Results Test.
How is this different from an SEO audit or an AI visibility check?
An SEO audit grades your traditional ranking foundation. An AI visibility check grades your citation likelihood from ChatGPT or Claude. This diagnostic scores the overlap between the two: the twelve architectural elements that move both needles simultaneously. The output tells you which single move lifts both at once.
Does this work for Shopify, Squarespace, and WooCommerce?
Yes. The twelve checks are platform-agnostic. The Premium Substack walkthrough includes platform-specific fix instructions for each check on Shopify and Squarespace, with notes for WooCommerce where the path differs.
What if I score in the RED tier?
You are not behind. You are at the start of the architecture, which is the easiest place to be because every move from here compounds. The Premium Substack walkthrough sequences the build order for solo operators with limited hours. Most RED-tier sites I have worked with reach AMBER within 60 days.