This tool is part of the Red Pin Geek Premium series.
It replaces the Topic-First Funnel Builder custom GPT, so your access carries over. New to the series? Join on Substack.
Topic-First Funnel Builder
Turn scattered pages into one clear path to your work.
Pick one thing you want to be known for. Write the questions your buyer asks along the way, and list the pages you already have. You will get a map of what is missing, what to build first, how to link it all together, and a brief for your next page.
Map one topic at a time. Everything stays in this browser tab. Nothing is sent or saved, so keep the tab open while you work. It is fine to go slowly and build this over months.
Step 1. Your topic
A core topic is the one thing you want a buyer, Google, and AI tools to connect with your name.
Step 2. Your buyer's questions
Write what a real buyer would type into Google or ask ChatGPT at each stage. Your best source is what customers have asked you in emails and at shows. Use their words, not marketing words. Leave a stage blank if you truly do not know.
Step 3. The pages you already have
List the pages on this topic: collections, guides, blog posts, FAQs, stories. For each one, choose the question it answers best. Start with your most important few. Blanks here are useful, because they show you what to build.
→Want to know where your whole store stands? Run the free AI Visibility Score.
→Would you rather hand this to me? See how we can work together.
Frequently asked questions
Why only one topic at a time?
Being specific is the point. A map for one topic shows you real gaps. A map for everything you sell turns into a to-do list you will never finish. Finish one, then run the next.
Does this read my website?
No. It works only from what you enter here. That keeps it private, and it means the map is only as accurate as your list of pages.
What is a pillar page?
One long-form page that owns a topic on your site, with your related pages linking to and from it. Think of it as the lookbook for a collection: one page that tells the whole story.
Why does it rank comparison gaps first?
A buyer comparing options has real intent and a lot of questions. AI tools also search hardest at that stage, so a missing page there costs the most. It is a starting order, so change it if your own buyers tell you otherwise.