You know your buyers love your work.
Do you know how they're searching for it?
A personalized brief that tells you which AI platforms your specific buyers are using, what they're asking, and whether they can find you.
This tool is part of the Red Pin Geek Premium series.
For the research behind this brief, read the companion analysis on
the blog and
Substack.
Why a Generic "AI Strategy" Doesn't Work for Jewelers
Most advice about AI visibility is written for SaaS companies or e-commerce brands selling hundreds of identical products. That advice is wrong for you. A custom jeweler in Sedona has different buyers, different queries, and different competitive dynamics than a fine jewelry brand in Brooklyn or an everyday gold designer in Austin.
The data is clear: 74% of households earning $100K+ use AI tools, and these are the same households buying fine and custom jewelry. But which AI platforms they prefer, what queries they run, and what your site needs to show up in their results depends entirely on your location, your price point, and your specialty.
This brief bridges the gap between "AI matters" and "here's exactly what it means for my specific store."
It Turns Macro Data Into Your Micro Plan
You answer four questions: your city, your price range, your specialty, and your website platform. The tool cross-references demographic data from the Menlo Ventures and Epoch AI studies with your specific market position and generates a customized brief.
No two briefs are the same. A custom jeweler in Denver at the $3,000+ price point gets different platform rankings, different test queries, and different priority actions than a gemstone-focused designer in Portland at $200-$800.
Your Brief Includes
Personalized
AI Platform Rankings for Your Buyers
Which platforms (ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI) your specific buyers are most likely using, based on income demographics aligned to your price range. Not generic adoption stats. Your buyer's platforms.
Actionable
5 Custom Test Queries
Tailored to your city, specialty, and price range. Run them in ChatGPT, Gemini, and Perplexity right now to see where you show up and where you don't. Each query includes the intent it tests and why it matters.
Diagnostic
Competitive Readiness Checklist
The specific signals AI systems need to see on your product pages to recommend you confidently, not just list you. Check each one against your best-selling product page.
Platform-Specific
Priority Action List
Ranked by impact, customized to Shopify, Squarespace, or Wix. Starts with the highest-impact change and works down. No generic advice. Platform-specific implementation steps.
Yours to Keep
Print or Save as PDF
Your brief is yours to keep. Print it, save it, reference it as you work through the actions. Re-run it any time your business changes.
Built on Proven Methodology
This brief is built on the same methodology that produced a 3/16 to 16/16 AI readiness transformation for Sarah Pauli, a handcrafted gemstone jewelry designer in Sedona. It's the same approach that made Bohemi ChatGPT's recommended custom jeweler in Denver. And it's tested on Andrea Li Designs, a site with a domain authority of 7 that's cited by AI systems above Deloitte and Mastercard.
FREQUENTLY ASKED QUESTIONS
Is this just another checklist?
No. Checklists give you the same list regardless of your situation. This brief adapts to your specific city, price range, specialty, and platform. A bridal jeweler in Denver gets different test queries and different priority actions than a gemstone designer in Portland. The output is personalized.
What data is this based on?
The AI platform rankings draw from two independent studies: Menlo Ventures/Morning Consult (5,031 U.S. adults, April 2025) for income-based AI adoption rates, and Epoch AI/Ipsos (~5,000 respondents, March-April 2026) for platform-specific income demographics. The test queries and action lists are built from the optimization methodology tested on Andrea Li Designs and client sites including Bohemi and Sarah Pauli.
Do I need to be technical to use this?
Not at all. You answer four plain-language questions (city, price range, specialty, platform) and the tool generates your brief. The priority actions include platform-specific instructions written for non-developers.
Can I run this more than once?
Yes. You can re-run it any time your business changes: new location, new price point, new specialty focus, or platform migration. Print or save each brief as a PDF so you can compare over time.
How is this different from the AI Visibility Score?
The free AI Visibility Score gives you a quick read on whether AI systems can parse your site. This brief goes deeper: it tells you which platforms your specific buyers use, gives you custom test queries to run, and prioritizes the exact actions for your platform. Think of the Visibility Score as a temperature check and the Buyer Intelligence Brief as the diagnosis and treatment plan.
