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Product Page Audit Scorecard
Check each statement that's true for your product page. Your score reveals what AI can — and can't — read about your jewelry.
0
out of 10
Your description names the designer or brand
AI cites pages with named entities 20.6% more than unnamed pages.
Your description mentions specific materials and karat
"14k gold-filled" is a named entity. "Gold" is not. Specificity is what makes content machine-readable.
Your opening sentence matches what a buyer would search
Query match is the #1 content signal for AI citation. Pages matching the query at 0.90+ get cited 41% of the time.
Your description is 150+ words (not a thin listing)
The citation sweet spot is 500–2,000 words per page. A 30-word description gives AI nothing to cite.
You have a comparison or specs table on the page
Product pages with lists AND tables earn a 13-point citation advantage over pages with neither.
You have an FAQ section with 3–4 real buyer questions
FAQPage schema earns a 45.6% citation rate — one of the highest-performing structured data types.
You have JSON-LD structured data on the page
Pages with schema markup earn a 6.5-point citation advantage — independent of every other content signal.
Your page has a real customer review or quote
Review content is E-E-A-T experience signal that cannot be fabricated. It's proof a real person bought and loved this piece.
Your page links to a collection, guide, or pillar page
Internal links connect your product to the citation-depth content where AI does its deepest reading.
Your description has a scarcity or uniqueness signal
"One-of-a-kind," "limited edition," "handmade in Denver" — signals AI uses to differentiate you from mass-market alternatives.
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Benchmarks sourced from AirOps research: 16,851 queries, 353,799 pages, April 2026.