This tool is part of the Red Pin Geek Premium series.

It replaces the Keyword Priority Pool custom GPT, so your access carries over. New to the series? Join on Substack.

Jewelry Keyword Planner

Find out which of your customers' words are worth building a page around.

A keyword is just the words someone uses to look for what you make. The best ones are already in your inbox. Collect them here, answer five plain questions about each one, and you will get a ranked list of what to work on first, and why.

Everything stays in this browser tab. Nothing is sent or saved, so keep the tab open while you work, and download your list before you close it.

Step 1. Your store

A few words is plenty. These keep your plan tied to what you actually sell.

Step 2. Your customers' words

Write one phrase per line, in their words, not yours. Questions count. So do the odd ways people describe your work. Ten to twenty is a good start.

Where to find them, for free
  • Your inbox and DMs. What people ask before they buy, and how they describe what they want.
  • Your reviews. The words buyers use once the piece is in their hands.
  • Shows and markets. The questions you answer over and over at your table.
  • The search box. Start typing into Google, or Etsy if you sell there, and note what it suggests.
  • Google Search Console. If you have it set up, its Performance report shows the words people used to find your site. Etsy sellers can see search terms in Shop Stats.

Questions

Why are there no search volume numbers?

Volume tells you how many people typed something, not whether they would ever buy from you. When you make one-of-a-kind work, a few of the right people matter more than thousands of the wrong ones.

What if I do not have many customers yet?

Use the search box suggestions, the questions people ask at shows, and what friends say when they see your work. Answer not sure when you do not know. A low score only means you need to hear from more people.

Why is a phrase parked even with a good score?

If you answered no to whether it matches what you sell, it is parked. Getting found for something you do not sell brings the wrong visitors, and they leave.

Is it safe to paste customer messages into an AI assistant?

Remove names, addresses, order details, and anything personal first. This page never sees those messages, but the assistant you paste them into will.