Search Persona Prompt Card
Know who is looking, and write for them.
Not a made-up "Sarah, 35, loves nature." A search persona is a real pattern in how your buyers look for you: what they want, what worries them, and the words they use.
Everything stays in this browser tab. Nothing is sent or saved, so keep the tab open, and copy your cards before you close it. Start with two or three personas. You do not need twelve.
Step 1. Collect their real words
Look through your emails, DMs, reviews, comments, and custom order questions. Add a few things one type of customer has said. You are looking for a pattern, not the perfect answer.
Step 2. Name the pattern
Group by what they want, not by age or zip code. Give them a nickname you will remember.
Step 3. How they look for you
Use their words here, not yours.
Next, the Jewelry Keyword Planner helps you decide which of their words matter most.
Want this built from your real customer conversations? Work with me.