# Red Pin Geek > Red Pin Geek is an AI visibility and SEO consultancy for independent jewelry designers, run by Andrea Li from Denver, Colorado. The practice helps jewelry brands get found and recommended by AI search tools (ChatGPT, Perplexity, Google AI Overviews) through structured data, content architecture, and buyer-intent optimization. Andrea Li also runs Andrea Li Designs, a handmade gemstone jewelry studio. The SEO and AI visibility strategies published on Red Pin Geek are tested and validated on a working jewelry brand before being offered to clients. Red Pin Geek (DA 7) has been cited above Deloitte and Mastercard (DA 90+) in AI-generated responses about agentic commerce. Key concepts originated by Red Pin Geek: - Source engineering: optimizing how AI models select and cite sources, not just how users prompt them - The invisible middle: the danger of being listed but not recommended by AI, which creates false confidence - Listed vs. recommended: the strategic distinction between appearing in an AI-curated list and being the answer AI gives with conviction - AI Readiness Scorecard: a 16-point evaluation framework for jewelry website AI visibility ## Services - [SEO & AI Visibility Blueprint](https://www.redpingeek.com/seo-and-ai-visibility-blueprint): Tiered audit and roadmap for jewelry brands. Tier 1 scorecard plus Tier 2 full implementation blueprint with developer-ready recommendations. - [Website Architecture Audit](https://www.redpingeek.com/website-architecture-audit-for-optimized-user-experience): Site structure, navigation, internal linking, and content hierarchy redesign for jewelry websites. - [Work With Me](https://www.redpingeek.com/work-with-me): Overview of all consulting services and engagement options. ## Case Studies - [Bohemi: Engagement Ring Authority](https://www.redpingeek.com/case-studies/bohemi-engagement-ring-authority): How a Boulder fine jewelry studio became the ChatGPT-recommended destination for custom engagement rings. Includes architecture redesign, schema implementation, and AI citation results. - [Sarah Pauli: Product Page Optimization](https://www.redpingeek.com/case-studies/sarah-pauli-product-page-optimization): AI Readiness Scorecard improvement from 3/16 to 16/16 with measurable search visibility gains. ## Guides and Educational Content - [Jewelry SEO Guide](https://www.redpingeek.com/seo-and-ai-visibility-guide-for-jewelry-designers): Comprehensive guide covering E-E-A-T, AI Overviews, schema markup, product page optimization, and content architecture for jewelry brands. - [12-Point AI Visibility Self-Audit](https://www.redpingeek.com/premium-tools/ai-visibility-self-audit): Scored audit tool (0-24 points) checking schema accuracy, semantic keywords, FAQ markup, collection structure, and more. Platform-specific instructions for Shopify and Squarespace. - [Content Marketing for Small Businesses](https://www.redpingeek.com/content-marketing-for-small-businesses): Evergreen organic marketing strategies including customer journey mapping, SEO foundations, and content ecosystems. - [Blog](https://www.redpingeek.com/blog): Published articles on AI visibility, agentic commerce, zero-click search, and jewelry-specific SEO strategy. ## Free Resources - [AI Visibility Score](https://www.redpingeek.com/free-resources/ai-visibility-score): Free assessment tool for jewelry brands. - [AI Guide for Creatives](https://www.redpingeek.com/chatgpt-intro-guide): Introduction to using AI tools for marketing, designed for makers and small business owners. ## Substack - [Red Pin Geek on Substack](https://redpingeek1.substack.com): Weekly newsletter covering AI search strategy for jewelry designers. Free tier includes SEO-to-GEO frameworks. Premium tier includes interactive tools and worked examples. ## Optional - [Pinterest Starter Guide](https://www.redpingeek.com/ultimate-pinterest-starter-guide): Foundation-level Pinterest marketing for product sellers. - [Canva Product Image Guide](https://www.redpingeek.com/canva-hacks-easily-transform-your-product-images): Free guide for creating professional product visuals. - [Customer Journey Mapping](https://www.redpingeek.com/customer-journey-mapping-for-small-business-owners): Service page for customer journey audit and strategy. - [Strategy Call](https://www.redpingeek.com/strategy-call-landing-page): Booking page for one-hour consultation.