Stop Launching Collections. Start Launching Search Results.
Google doesnβt rank products; it ranks understanding. Learn how to build a "Ranking Engine" that lets your products hitch a ride to the top. Finally, learn to leverage your biggest asset for conversionsβ¦your website.
Search is evolving, and soon the way people shop will change as a result. The way your brand shows up online will impact how your audience finds you.
SEO is turning into a branding channel and moving away from the old performance model: Rank β Click β Traffic β Leads β Sales.
Thereβs no better time than now to dip your toes into SEO. The updated playbook is leveling the playing field for smaller brands and prioritizing influence.
Iβll show you how less is more.
Craft a Site That Converts Curiosity into Confidence
Running a creative business already asks you to be the designer, photographer, customer service rep, bookkeeper, and fulfillment team.
Your website shouldnβt feel like another fullβtime job.
If youβve ever thought:
βI donβt even know what strategies actually work.β
βEverything marketingβrelated feels overwhelming.β
βBecoming an expert in SEO on top of everything else isnβt realistic.β
Youβre not behind. Youβre normal.
This is about turning your website into a confidence-building machine by clearly explaining your work, automatically building trust, and guiding buyers without constant effort.
The Visibility Framework: What Actually Works in 2026
Search is changing. AI is rewriting how people find and evaluate your business. "Old SEO" (keyword stuffing) is being replaced by "AI Intent". This makes your "Visibility Framework" a necessary modern tool for future-proofing your business, not just another marketing strategy.
Hereβs how traditional SEO has evolved, and what now matters more than ever:
Specificity
Real outcomes, real steps, real value, not fluffy buzzwords or βvibes.β Think client success stories, testimonials, your process, and what makes your brand unique.
Clarity
Who you help. What you offer. Why it matters. Said in plain, human language that buyers and large language models like ChatGPT can actually understand.
Consistency
The same message across your site, Pinterest, and anywhere else your brand is mentioned. So AI tools know exactly who you are, and customers feel like theyβve landed in the right place.
This is your visibility framework, the foundation of a website that earns attention, trust, and action.
Real Talk
Without this framework, AI tools like ChatGPT or Search Generative Experience (SGE) might misrepresent your brand or, worse, ignore it entirely because your 'data signals' are too fuzzy.
One of the most frustrating parts of running a small business is not knowing where to focus your energy.
You post. You tweak. You try things.
But without clarity, everything feels scattered and βbolted onβ instead of serving a cohesive narrative that builds authority.
Most jewelry websites arenβt failing because no one can find them. Theyβre failing because when someone does arrive, the site doesnβt clearly answer:
What am I looking at?
Why should I trust this?
Is this right for me?
What should I do next?
When your website answers those questions clearly, everything changes:
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Marketing feels lighter because you spend time where it matters
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Completing small tasks and your visibility starts compounding
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You stop guessing and start building momentum
I Help Jewelry Brands Get Discovered and Finally Feel in Control
SEO, AI, Pinterest, Googleβ¦ it can all feel like a moving target youβre supposed to magically understand.
Most small business owners donβt avoid marketing because they donβt care. They avoid it because it feels opaque, technical, and impossible to measure.
My work is about removing that fog.
Imagine a website that does most of the heavy lifting for you to support your conversations with clients because they have already spent time on your site before reaching out, exploring financing options, exploring your metal scrap credit program, or taking your quiz.
With a site that clearly communicates what you do, who youβre for, and how to work with you, you make it much easier for your audience to find you, trust you, and move closer to conversion by being informed and confident.
I help you:
Stop guessing about how your customers find you. Iβll show you exactly what factors matter so you can double down on whatβs actually working.
Build content that search engines and AI tools can understand, but more importantly, content that directly speaks to what your customers are trying to solve or achieve.
Create a website that does the selling for you, even when youβre offline and in your studio
Not by doing everything. But by doing the right things to get results. And by building a website and content ecosystem thatβs worth being discovered.
Does Your Website Earn Clicks While You Sleep?
A great website isnβt just pretty; it should be a central brand hub that builds authority, earns trust, and can act as a salesperson on your behalf while youβre off wearing the many hats needed to run your business. Is your website ready for search and AI visibility in the new era of how people discover your products?
Real Results from Real Websites Like Yours
Bohemi
Fine Jewelry Store in Boulder, Colorado
Transforming a Local Jewelry Brand Into an AI-Search-Ready Engagement Ring Destination
βThe most frustrating part of my website and online presence was simply not knowing where to focus my energy. I didnβt want to throw money at marketing without a clear ROI, and I couldnβt wrap my head around how people actually find you online or what strategies truly work.β
Andrea Li Designs
Gemstone Jewelry Designer
How I Ranked #1 on Google, Bing, and DuckDuckGo (Without Ads)
That uncertainty is exhausting.
What changed wasnβt βdoing more marketing.β What changed was knowing what mattered and building a site that supported those priorities.
Thatβs what my client results show:
βοΈ More focused effort
βοΈ Better-quality traffic
βοΈ Stronger authority
βοΈ Revenue growth that actually makes sense
If Youβre an Established Jewelry Brand.
Who you are: You already have a brand and are likely getting traffic, but your growth feels inconsistent. Instead, you rely on posting to Instagram.
The Problem: Your traffic isn't converting, and you are tired of guessing which strategies are worth a high-level investment.
What you need: A strategic partner to remove the "fog" of technical marketing and build a system that produces measurable results.
The Solution: I step in to audit what happens after the click and align your SEO, AI visibility, and buyer behavior into one cohesive system.
The Outcome: This path is about clarity at scale. We build a content ecosystem where visibility compounds across search engines and AI tools.
This path is about clarity at scale, with visibility that compounds.
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Iβm Andrea, the strategist behind Red Pin Geek, a guide for jewelry designers who want their websites to get found and get chosen, not just look beautiful. I help creative makers transform their online presence so it works for them, not against them. My work blends SEO, AI visibility (like how ChatGPT and Google now decide what answers to show), buyer psychology, and smart content architecture, the parts of digital presence that actually move the needle for small business growth.
Just like with Bohemi, where we shifted a boutique site into a recognized engagement ring authority online, I focus on clarity, structure, and strategy, not overwhelming tactics or opaque βSEO magic.β
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My approach starts with clarity first: what your business really sells, who you sell it to, and how buyers search for it in todayβs AIβinfluenced world. For example, with Bohemi we reβimagined their entire site to be engagement ringβcentric, built topicβfirst content layers, added educational guides, improved internal linking, and structured pages so search engines and AI systems could understand and recommend their content, all while preserving the brandβs storytelling and aesthetic.
I combine:
Strategic audits and buyer mindset mapping
Topicβfirst content ecosystems tailored to real search behavior
AIβready SEO structures (including schema and internal links)
Visual UX that walks buyers from curiosity to confidence
This keeps your site from just existing online to performing online.
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GrowthβFocused Brands
Youβre already getting traffic, but not the outcomes you want. If visits arenβt turning into higher sales, or your website focus is off, youβre ready for a strategic partner. Someone who can audit whatβs happening before and after the click, build out a cohesive content and discovery architecture, and help your business become a true category authority, just like Bohemi did.
βWorking with her was absolutely worth itβnot just for the end result, but for the clarity, confidence, and direction she brings to the entire process. We now have a website that clearly positions our business, supports higher-quality inquiries, and gives us a foundation we can build on for years to come.β
β Heather Ng | Owner of Bohemi
Pinterest Still Matters, Just Not by Itself
Pinterest works best when itβs not carrying the entire weight of your business.
Itβs a discovery tool.
A visual search engine.
A powerful amplifier.
But without a website that clearly explains your work and builds trust, Pinterest traffic either bounces or fails to convert.
When your site is structured well:
Pinterest performs better
SEO performs better
AI visibility improves automatically
Everything starts reinforcing everything else in a well-structured content ecosystem. Thatβs the system I help you build.
Access Now: Updated Pinterest Strategies 2026
Fixing What Happens After the Click & Building for Discovery Changes Everything.
Marketing stops feeling overwhelming and starts feeling intentional.
You need a clear path forward to:
Turn overwhelm into focus with a website that works while you make
Stop guessing and start growing
Help your jewelry brand go from invisible to unmissable
Thatβs the transformation I help create.
π Start with The Ultimate Jewelry Website Starter Guide
π Or contact me to work together when youβre ready
Andrea here!
I geek out on organic marketing. It drives more qualified traffic over time, connects deeper with your ideal audience, creates more personalized experiences for better conversions, and the content you create becomes permanent sources of authority.
Stop working so hard on your marketing and get your marketing to work hard for you. Your time is precious. Spend it on building a legacy for your brand.